About me

I am passionate about sustainable, timeless fashion that transcends seasons and trends. I love colour, prints, pattern clashing, drama, quirkiness and comfortable, wearable clothes, and that is what you will find here. I believe in ageless style and in wearing what makes you feel amazing  

Sustainability is at the heart of everything I do. The fabrics I use are ex-designer and deadstock fabrics (leftover/surplus fabrics from other labels/designers that would otherwise be wasted), or vintage, recycled or upcycled fabrics. All of my garments are hand made fo order locally, thereby allowing for zero waste, and the ability to produce custom sizing and lengths guarantees the perfect fit, promoting longevity of wear. 

Prior to starting this label, I was a government lawyer who also had a love of fashion and creativity. I have always been interested in style and fashion, and my instagram account @dana_andtheredshoes, was named after my love of colour (especially red) and my love of shoes (especially red ones of which I own many!). I am so delighted to use this passion to create sustainable and beautiful clothes for others.

An Aussie who arrived in London with a backpack and a sense of adventure many years ago, I have ended up making London my home. I live in Twickenham with my husband and two daughters.